In the hypercompetitive world of entrepreneurship, it is imperative you maximise every advantage you can over the competition.
“Work Smarter, Not Harder”
Is a mantra every entrepreneur worth their salt should have steel bolted above their bed so they never forget it. After all, it is one of the sacred axioms of entrepreneurship. It’s not about the avoidance of work, but the avoidance of wasted work and time. Avoiding unnecessary work is just a function of energy efficiency and time optimisation.
It sounds simple enough, right? It almost is.
While most entrepreneurs are busy hacking every moment of their waking lives to elevate their effectiveness and expand their opportunities, there is one area in which even the best entrepreneurs are sleeping, and it happens to be sleep, itself.
By now, most successful people know how to gain an edge through disciplined sleep habits, but even so, most people fail to fully optimise their sleeping environments. The truly elite entrepreneurs have learned the benefits of sleeping smarter, not harder. They know all the tricks to sleeping better.
Sleep habits are one area where most good entrepreneurs set themselves apart from the competition. But elite entrepreneurs take it to the next level—by combining their mastery of sleeping habits and sleeping environments, they elevate themselves to become the cream of the crop.
The rules have long been written on the benefit of developing habits that will lead to achieving the desired quantity of sleep. However, up until recently, there has been a dearth of focus on the importance of the quality of sleep.
In short, great sleep trumps more sleep.
Speaking of Trump, the President made headlines when he told Bill O’Reilly that he typically gets around 4 hours of sleep per night. But he is merely one among many that a recent Wall Street Journal article by Melinda Beck calls the “sleepless elite,” a group comprising about 1% of all individuals, who are genetically predisposed to function on a shorter than normal amount of sleep, unlike the rest of us mere mortals. This, of course, gives these leaders an enormous edge over their opponents, regardless of their chosen battle stations.
What the 1% of “sleepless elite” achieves naturally, the rest of us can gain by mastering our sleep habits and optimising our sleep environments to leverage that exclusive edge necessary for success.
Does that make sense? Good.
So, how do elite entrepreneurs master their sleep environments to get a great night’s rest?
The age-old, obvious consideration is lighting, which took very little time for adaptation. There’s a fairly unanimous Union of us who understand it’s best to sleep in the dark. Then, there was the mattress debate. Soft mattress or firm mattress choice depends on the individual.
The next frontier is controlling sleep temperature.
Sumathi Reddy of theWall Street Journal recently revealed a new study that found sleep temperature is more important than illumination and duration of sleep. This is further evidence that to become a truly elite entrepreneur you need to begin sleeping smarter instead of harder. You can literally gain a competitive edge on other entrepreneurs in your sleep!
What temperature is the right temperature?
Most studies have shown that the optimal sleep temperature rests somewhere between 15 – 20 degrees Celsius. Anything above 24 degrees or below 12 degrees will have adverse effects on the quality of your sleep (which will decrease your opportunities for success!).
What is the best way to achieve optimal temperature-controlled sleep?
What is Cube?
It is an unnoticeable, thin, temperature-controlled mattress pad that fits over your mattress, under your bedsheets, and right into every elite entrepreneur’s life. You can operate it from 13 – 46 degrees Celsius and immediately begin testing which temperature will lead to the most efficient and productive sleep cycle. Once you find the right temperature for your particular sleep style, you will begin to reap the benefits of sleeping smarter.
And once you begin sleeping smarter, your life as an entrepreneur will reach levels of success that you could have only dreamed of before.